Search this journal:     Advanced search
Original Research

Towards a universal competitive intelligence process model

Rene Pellissier, Tshilidzi E. Nenzhelele

SA Journal of Information Management; Vol 15, No 2 (2013), 7 pages. doi: 10.4102/sajim.v15i2.567

Submitted: 21 March 2013
Published:  28 August 2013


Background: Competitive intelligence (CI) provides actionable intelligence, which provides a competitive edge in enterprises. However, without proper process, it is difficult to develop actionable intelligence. There are disagreements about how the CI process should be structured. For CI professionals to focus on producing actionable intelligence, and to do so with simplicity, they need a common CI process model.

Objectives: The purpose of this research is to review the current literature on CI, to look at the aims of identifying and analysing CI process models, and finally to propose a universal CI process model.

Method: The study was qualitative in nature and content analysis was conducted on all identified sources establishing and analysing CI process models. To identify relevant literature, academic databases and search engines were used. Moreover, a review of references in related studies led to more relevant sources, the references of which were further reviewed and analysed. To ensure reliability, only peer-reviewed articles were used.

Results: The findings reveal that the majority of scholars view the CI process as a cycle of interrelated phases. The output of one phase is the input of the next phase.

Conclusion: The CI process is a cycle of interrelated phases. The output of one phase is the input of the next phase. These phases are influenced by the following factors: decision makers, process and structure, organisational awareness and culture, and feedback.

Full Text:  |  HTML  |  EPUB  |  XML  |  PDF (427KB)

Author affiliations

Rene Pellissier, School of Business Leadership, University of South Africa, Pretoria, South Africa
Tshilidzi E. Nenzhelele, Department of Business Management, University of South Africa, Pretoria, South Africa


Competitive Intelligence; Competitive Intelligence Process; Competitive Intelligence Process Model


Total abstract views: 5828
Total article views: 13136


No related citations found

Comments on this article

Before posting your comment, please read our policy.
Post a Comment (Login required)

ISSN: 2078-1865 (print) | ISSN: 1560-683X (online)

Connect on: Facebook, Twitter, Google+, LinkedIn and YouTube

Subscribe to our newsletter

All articles published in this journal are licensed under the Creative Commons Attribution 4.0 International (CC BY 4.0) license, unless otherwise stated.

Website design & content: ©2018 AOSIS (Pty) Ltd. All Rights Reserved. No Unauthorised Duplication Allowed.

AOSIS Publishing | Empowering Africa through access to knowledge
Postnet Suite #110, Private Bag X19, Durbanville, South Africa, 7551
Tel: 086 1000 381
Tel: +27 21 975 2602
Fax: 086 5004 974

publishing(AT) replace (AT) with @

Please read the privacy statement.