Search this journal:     Advanced search
Original Research

Towards a universal competitive intelligence process model

Rene Pellissier, Tshilidzi E. Nenzhelele

SA Journal of Information Management; Vol 15, No 2 (2013), 7 pages. doi: 10.4102/sajim.v15i2.567

Submitted: 21 March 2013
Published:  28 August 2013


Background: Competitive intelligence (CI) provides actionable intelligence, which provides a competitive edge in enterprises. However, without proper process, it is difficult to develop actionable intelligence. There are disagreements about how the CI process should be structured. For CI professionals to focus on producing actionable intelligence, and to do so with simplicity, they need a common CI process model.

Objectives: The purpose of this research is to review the current literature on CI, to look at the aims of identifying and analysing CI process models, and finally to propose a universal CI process model.

Method: The study was qualitative in nature and content analysis was conducted on all identified sources establishing and analysing CI process models. To identify relevant literature, academic databases and search engines were used. Moreover, a review of references in related studies led to more relevant sources, the references of which were further reviewed and analysed. To ensure reliability, only peer-reviewed articles were used.

Results: The findings reveal that the majority of scholars view the CI process as a cycle of interrelated phases. The output of one phase is the input of the next phase.

Conclusion: The CI process is a cycle of interrelated phases. The output of one phase is the input of the next phase. These phases are influenced by the following factors: decision makers, process and structure, organisational awareness and culture, and feedback.

Full Text:  |  HTML  |  EPUB  |  XML  |  PDF (427KB)

Author affiliations

Rene Pellissier, School of Business Leadership, University of South Africa, Pretoria, South Africa
Tshilidzi E. Nenzhelele, Department of Business Management, University of South Africa, Pretoria, South Africa


Total abstract views: 2953
Total article views: 5630


No related citations found

Comments on this article

Before posting your comment, please read our policy.
Post a Comment (Login required)

ISSN: 2078-1865 (print) | ISSN: 1560-683X (online)Follow us on:

All articles published in this journal are licensed under the Creative Commons Attribution License.

©2015 AOSIS (Pty) Ltd. All Rights Reserved. No Unauthorised Duplication Allowed.

AOSIS OpenJournals | Perfecting Scholarship Online
Postnet Suite #110, Private Bag X19, Durbanville, South Africa, 7551
Tel: 086 1000 381
Tel: +27 21 975 2602
Fax: 086 5004 974

Please read the privacy statement.