Search this journal:     Advanced search
Original Research

Towards a universal definition of competitive intelligence

Rene Pellissier, Tshilidzi E. Nenzhelele

SA Journal of Information Management; Vol 15, No 2 (2013), 7 pages. doi: 10.4102/sajim.v15i2.559

Submitted: 18 February 2013
Published:  15 October 2013

Abstract

Background: Enterprises face intense competition caused by globalisation. Consequently, enterprises look for tools that provide a competitive advantage. Competitive intelligence (CI) provides a competitive advantage to enterprises of all sizes. There are many definitions of CI but no universally accepted one.

Objectives: The purpose of this research is to review the current literature on CI with the aim of identifying and analysing CI definitions to establish the commonalities and differences, to propose a universal and comprehensive definition of CI and to set the borders of CI for common understanding amongst CI stakeholders.

Method: The study was qualitative in nature and content analysis was conducted on all identified sources establishing and analysing CI definitions. To identify relevant literature, academic databases and search engines were used. A review of references in related studies led to more relevant sources, the references of which were further reviewed and analysed. Keywords ‘competitive intelligence’, ‘marketing intelligence’ and ‘business intelligence’ were used in search engines to find relevant sources. To ensure reliability, only peer-reviewed articles were used.

Results: The majority of scholars define CI as a process and acknowledge that CI is collected from the internal and external or competitive environment. They also outline the goals of CI, which are to help in decision-making and provide a competitive advantage.

Conclusion: The proposed definition outlines the process, purpose, source, deliverables, beneficiaries, benefit, ethicality and legality of CI, sets out the borders of CI and ensures a common understanding amongst CI stakeholders.


Full Text:  |  HTML  |  EPUB  |  XML  |  PDF (469KB)

Author affiliations

Rene Pellissier, School of Business Leadership, University of South Africa, Pretoria, South Africa
Tshilidzi E. Nenzhelele, Department of Business Management, University of South Africa, Pretoria, South Africa

Metrics

Total abstract views: 1859
Total article views: 1958

Cited-By

No related citations found

Comments on this article

Before posting your comment, please read our policy.
Post a Comment (Login required)


ISSN: 2078-1865 (print) | ISSN: 1560-683X (online)Follow us on:

All articles published in this journal are licensed under the Creative Commons Attribution License.

©2014 AOSIS (Pty) Ltd. All Rights Reserved. No Unauthorised Duplication Allowed.

AOSIS OpenJournals | Perfecting Scholarship Online
Postnet Suite #110, Private Bag X19, Durbanville, South Africa, 7551
Tel: 086 1000 381
Tel: +27 21 975 2602
Fax: 086 5004 974

Please read the privacy statement.