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Original Research

Factors influencing the adoption of the World Wide Web for job-seeking in South Africa

Fernando Pavon, Irwin Brown

SA Journal of Information Management; Vol 12, No 1 (2010), 9 pages. doi: 10.4102/sajim.v12i1.443

Submitted: 07 July 2010
Published:  06 October 2010


In the past decade, the use of the World Wide Web (WWW) as a tool for job-seeking and recruitment has increased globally, changing the dynamics for job-seekers and recruitment organisations. The purpose of this study was to gain greater insight into the factors that influence the adoption of the Internet (WWW) for job-seeking within a South African context. The impact of the Internet (WWW) and newspaper-reading habits on the adoption process was of specific interest. Data was gathered by survey through telephonic interviews with 228 job seekers applying for information technology (IT) work in Cape Town, South Africa. The findings show that the income of a job-seeker influences the favourability of internet facilitating conditions they encounter. Facilitating conditions in turn influence Internet (WWW) usage habits. Such habits influence performance expectancy, effort expectancy and intentions to use the Internet (WWW) for job-seeking. The actual extent of Internet (WWW) usage for job-seeking is positively influenced by these usage intentions and negatively influenced by newspaper-reading habits. These and other findings are discussed and implications drawn.

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Author affiliations

Fernando Pavon, University of Cape Town, South Africa
Irwin Brown, University of Cape Town, South Africa


Internet adoption; job-seeking; South Africa; recruitment; geographic barriers


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ISSN: 2078-1865 (print) | ISSN: 1560-683X (online)

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